The Rajasthan authorities has floated a one-of-its-kind Rs 10-crore tender, inviting bids to run a 24×7 YouTube channel “to painting the optimistic facet of the federal government”, officers stated.
The tender, floated earlier this month, is open for bids till November 28 night. The duty underlined within the tender is “offering companies for information gathering, information processing, information bulletin manufacturing, information transmission”, in addition to working the YouTube channel.
The company may also create content material for district-level YouTube channels in addition to Instagram, Fb and X accounts of the Info and Public Relations Division of the Rajasthan authorities, and likewise function and handle these accounts. It should additionally livestream varied programmes of the Chief Minister and ship authorized footage of different developments to varied information channels, amongst different duties.
“Think about getting reside updates from the opposite facet within the Samrawata case from the district administration. That may have painted a unique image,” an official stated, referring to the incident the place Deoli-Uniara bypoll candidate Naresh Meena slapped the native SDM. The incident flared up and led to arson and violence, allegedly by Meena’s supporters.
And though the plan might miss the upcoming Rising Rajasthan funding summit in December, officers really feel the brand new measures will assist verify the narrative throughout sure essential moments, such because the Samrawata case.
Aside from audio/video editors, information anchors, producers, graphic designers, web page designers, voiceover artists, camerapersons, sound engineers, make-up artists, social media managers, and so on, the company may also be required to have one stringer in every of the 200 Meeting constituencies.
One of many goals of the company can be to get a 5 per cent enhance in followers/subscribers on social media accounts each quarter. The tender additionally consists of provisions for penalties, together with 0.5 per cent of month-to-month fee, in case the YouTube channel isn’t rising by 5 per cent every quarter.
As for stringers, they are going to be given three hours to offer movies after directions. If that isn’t executed, then a penalty of Rs 5,000 shall be imposed, going as much as Rs 50,000 if the video will not be offered in any respect.
With the company being authorised to make use of the present technical tools of the Info and Public Relations Division, in addition to its studio in Jaipur, some officers stated that “a greater choice would have been to strengthen the Division and its personnel, and supply us with the technical tools and manpower as a substitute”.
