Netflix is teaming with Bollywood celebrity Shah Rukh Khan‘s Crimson Chillies Leisure for an untitled collection that can mark his son Aryan Khan‘s directorial debut. The collection was unveiled on the streamer’s Worldwide Showcase on Monday.
“Set in opposition to the backdrop of the movie trade, this multi-genre challenge guarantees an audacious, unabashed, entertaining journey by the adventures of an enthralling, formidable outsider navigating the glitzy but tough world of Bollywood,” in line with an outline offered by Netflix. “The collection blends a high-stakes narrative with self-aware humor, that includes blockbuster cameos and larger-than-life characters for an unforgettable, tongue-in-cheek tackle Indian cinema.”
“We’re excited to current this new collection with Netflix that gives a refreshing look into the glamorous cinematic world and what it takes to succeed as an outsider,” mentioned Shah Rukh Khan. “It’s a novel narrative dropped at life by Aryan, many passionate minds and the staff at Crimson Chillies Leisure. This one’s going to be all coronary heart, all hustle, and an entire lot of leisure.”
The collection, attributable to launch in 2025, marks the sixth challenge between Netflix and Crimson Chillies Leisure, following “Darlings,” “Bhakshak,” “Class of ’83,” “Betaal” and “Bard of Blood.”
Monika Shergill, VP, content material, Netflix India, mentioned: “We’re thrilled to companion with Crimson Chillies Leisure as soon as once more — this time, for a really particular collection, directed by Aryan Khan. Aryan brings a daring and dynamic directorial imaginative and prescient, and has created one thing actually one-of-a-kind and completely entertaining. It builds on our shared ardour for contemporary voices and high quality storytelling, and we are able to’t await our members to look at it.”
Bela Bajaria’s, Netflix chief content material officer, mentioned on the occasion that even in a rustic just like the U.S., the place audiences have historically most well-liked native American tales, the urge for food for non-English language programming is rising. Final 12 months, about 13% of hours seen within the U.S. had been non-English titles — with Korean, Spanish, and Japanese collection and movies attracting the most important audiences, Bajaria mentioned.
Asian titles unveiled on the occasion embody “Bodily 100: Asia” (Korea), “Bullet Prepare Explosion” (Japan), “All of the Love You Want For” (Korea), “Final Samurai Standing” (Japan), “Revelations” (Korea) and “When Life Provides You Tangerines” (Korea).
Returning Asian collection featured on the occasion embody “Alice in Borderland” Season 3 (Japan), “Delhi Crime” Season 3 (India), “The Alternate” Season 2 (Kuwait), “Heeramandi” Season 2 (India), “Rana Naidu” Season 2 (India) and “Squid Recreation” Season 2 (Korea).
