Paramount+ unveiled a brand new cope with South Korean streaming service Coupang throughout a panel session hosted at Content material London.
Talking about Paramount+’s standing in Asia, Lisa Kramer, stated “In Asia, some corporations spend thousands and thousands and thousands and thousands and thousands and thousands on native content material. It’s a steep step up, and so standing up a flagship channel in a spot like Korea might be one thing in on a future horizon.”
“However for us, with what we do finest with our American content material, it was very simple for us to search out somebody new to accomplice with.”
The manager identified the pact with Coupang “is just not solely a pay-one deal for his or her service, it’s additionally channels. So they’re aggregating channels, so we’ll arise channels on their service.”
Within the run as much as its merger with Paramount World for good as soon as the media conglom’s cope with Skydance Media closes in 2025.
Two years in the past, Paramount+ had partnered up with one other South Korea-based streaming platform, Tving. It was a part of a world deal between Paramount and Cj Enm, which co-owns Tving.
