“Monopoly Go!” sport maker Scopely has launched a world model marketing campaign for the franchise that includes Will Ferrell, doing the voice of the enduring Mr. Monopoly character, in addition to stars Jason Momoa, Keke Palmer and Chris Pratt.
Titled “Friendship Pays,” the occasion is the start of a number of gaming campaigns deliberate as a part of a partnership between Ferrell and Scopely.
Per the outline for the “Friendship Pays,” within the first installment of the marketing campaign, “Momoa aka ‘Momoney,’ Palmer aka ‘Keke GoGo,’ and Pratt aka ‘Further Chrispy’ are immersed into ‘GOville,’ a dream-like city that blends the actual world with the fantastical ‘Monopoly Go!’ universe. The group embarks on a journey of action-packed journey that brings to life the sport’s charming thrills — together with the highs of reaping rewards collectively and the lows of getting your fortune stolen — all guided by the legendary mogul, Mr. Monopoly.”
“Monopoly Go!” was first launched in April 2023, rising to chart essentially the most profitable cell sport launch in historical past.
A sequence of unique movies for “Friendship Pays” will premiere in the present day and be accessible to look at on tv, streaming, social media and digital platforms. The sport is accessible to obtain and play right here.
“I really like taking part in video games with my siblings and mates, and let me inform you honey, after I play video games, I play to win,” Palmer mentioned. “I’m so glad to group up with ‘Monopoly Go!,’ a sport that’s all about camaraderie and pleasure and, after all, your every day dose of pleasant competitors.”
Momoa added: “My method to taking part in ‘Monopoly Go!’ is much like how I play the bass…creating concord to convey everybody collectively for an excellent time. I’m so stoked to be collaborating with ‘Monopoly Go!’ as a result of taking part in with mates is my favourite pastime, and who higher to group up with than Keke, Chris and Mr. Monopoly himself.”
“’Monopoly Go!’ is all about taking part in with mates, which we don’t get to do sufficient of in our busy lives,” Pratt mentioned. “It’s been enjoyable to group up with a sport that’s so social, and offers alternatives to go on zany adventures with mates — whereas pulling down their properties and charging them lease. And I’ve discovered that Keke and Jason are fierce rivals! The second that they had a chance to take all my Monopoly cash, they did!”
“‘Friendship Pays’ is a tribute to the ‘Monopoly Go!’ expertise, which was expertly crafted by our gifted sport group at Scopely to attach a world group of ‘Tycoons’,” Scopely’s SVP of promoting for “Monopoly Go!” Jamie Berger mentioned. “Our new artistic spots and extremely gifted forged seize the emotional rollercoaster of taking part in the sport, the place mates flip into rivals after which mates once more, with only a roll of the cube. And, who higher to anchor the enjoyable than the world’s most beloved and eccentric mogul, voiced by the one and solely Will Ferrell?”
