Max is leaping on the year-in-review bandwagon and releasing its personal Spotify Wrapped-esque advertising and marketing marketing campaign revealing subscribers’ private viewing habits all year long.
Launching Thursday, the “Max Rewind” providing can be pushed out throughout all grownup profiles on the Warner Bros. Discovery-owned streamer by in-app notifications. Subscribers will then be capable to entry their customized Max Rewind, described as “a shareable and colourful lookback at their watch historical past and group developments all year long.”
Per Max, “Every consumer can be assigned a personality in response to their watch historical past and can be given entry to a curated assortment web page of suggestions for every Max character. Different components that can be shared within the rewind embody a subscriber’s prime model and style, Max’s seasonal title highlights, their viewing sample, and prime avatars.”
Whereas Max is probably going most related to HBO in customers’ minds, the streamer consists of content material from throughout all of Warner Bros. Discovery’s linear manufacturers and library of content material, together with Discovery, TLC, Meals Community, ID, HGTV, Magnolia Community, Grownup Swim/Cartoon Community, TBS, DC and extra.
Some key takeaways from the info present what genres had been hottest in what states (comedy in California vs. drama in New York) and the way huge successful the the meerkat from “Crikey! It’s the Irwins” TV sequence and the “Pickle Rick” character from “Rick & Morty” are as chosen profile avatars amongst subscribers.
The recap additionally revealed Max’s highlighted programming for every season throughout the app: “March Insanity,” “Quiet on Set” and “The Sopranos” final winter, “Hacks” “The Sympathizer” and “The Matrix” within the spring, “Home of the Dragon,” “Business” and “The Leftovers” in the summertime, and “The Penguin,” “Dune: Prophecy” and “Pals” within the fall.
Whereas 2024 marks the primary yr that “Max Rewind” has been obtainable, the characteristic was examined with a “small subset” of customers final yr, in response to Warner Bros. Discovery. Following that “profitable” experiment, Max is now making the providing accessible to all international subscribers with adult-aged profiles.
“At Max, we’re dedicated to creating thrilling and immersive methods for our subscribers to have interaction with and uncover our expansive content material library,” says Pepper Chiavacci, Senior Vice President, Product Administration. “Max Rewind is a inventive method for our subscribers to rejoice their favourite titles, acquire deeper insights into their viewing habits and develop group with different subscribers by sharing their rewinds and watching really useful titles from the gathering web page.”
See under for some examples of the “Max Rewind” recap.
