Revenues at MPS exceeded $60 million in its current fiscal yr, and this success, says chairman and CEO Rahul Arora, is as a result of firm’s complete “Going Gestalt” progress technique. “Going Gestalt encompasses a market-based technique, as an alternative of 1 that’s product-based, and emphasizes constructing strategic partnerships throughout the corporate’s 700-plus buyer base, the relentless pursuit of recent shoppers, steady investments in new capabilities, and an up to date and scaled strategy to inorganic progress,” Arora says. “We wish to construct at a significant scale to make studying accessible to all.”
In February, MPS launched a brand new model, Magineu, following the profitable supply of a big mission for the Indian Ministry of Petroleum and Pure Gasoline. “Magineu expands our Expertise Heart enterprise to cater to the advertising departments of company entities, particularly in specialty fields equivalent to oil and gasoline,” says Arora, who envisions the model as changing into MPS’s fourth line of enterprise in advertising communications, along with its current options for content material, platform, and studying.
On the content material facet, MPS has made substantial investments in enhancing its operational efficiencies and supply velocity for shoppers within the scholarly and schooling domains. “The MPS Labs unit, now consisting of greater than 100 researchers and builders, is devoted to R&D efforts to additional improve our AI and machine studying capabilities,” Arora says. “Moreover, now we have launched a brand new service line specializing in peer-review administrative providers for the scholarly phase, for which we just lately secured a big contract from a number one writer. Efforts to broaden our choices on this space are gaining momentum.”
Platform-wise, a sturdy roadmap is now in place to improve current HighWire options whereas making certain that each present and new prospects profit from the improved variations. The emphasis, Arora says, is on constructing new platforms, with improvements in service of the scholarly group remaining an important space of focus.
“Within the schooling phase, we’re going past simply making studying interactive and fascinating,” Arora says. “Our new strategy entails creating emotionally clever studying experiences that resonate with learners extra deeply. This emphasis on an emotional connection has improved utilization and influence metrics, indicating our strategy’s effectiveness.”
The combination of EI Design, which MPS acquired in Could 2022, has yielded increased revenues and a broader buyer base whereas bringing the corporate nearer to its objective of changing into a frontrunner within the digital studying business. In 2022 alone, MPS received 58 Brandon Corridor Awards, together with 20 gold awards, which validated its high-quality and high-impact options in digital studying. “We proceed to take a position closely in immersive studying, equivalent to AR, VR, Prolonged Actuality (XR), AI, gamification, and simulations, all rising applied sciences that EI Design is thought for,” Arora says. “And we’ll keep forward of the curve by adopting these applied sciences in our answer choices.”
A model of this text appeared within the 07/10/2023 problem of Publishers Weekly beneath the headline: MPS Restricted Is Gearing As much as Supercharge Scale
