Fremantle has sealed a brand new five-year settlement with Jamie Oliver Group, extending the partnership that started in 2002. The deal encompasses worldwide rights for TV distribution, AVOD, FAST and digital platforms for the celeb chef’s content material library.
The settlement comes as Oliver’s content material continues to carry out strongly throughout platforms, together with his reveals reaching greater than seven million U.S. viewers who’ve streamed over 15 million hours. Fremantle at present handles distribution for 83 Oliver sequence and codecs to greater than 100 shoppers globally.
The Jamie Oliver Channel, which nabbed FAST Channel of the 12 months honors in 2023, has carved out a presence throughout 14 distribution platforms, together with Pluto TV and Roku. The channel maintains unique offers with Samsung TV within the U.Ok., Germany and Nordic territories.
Following a profitable launch of Oliver’s TV library on YouTube within the U.S., Fremantle plans to develop the chef’s digital presence to achieve new audiences.
“We’re pleased with the long-standing relationship that we have now with Jamie to deliver his content material to a worldwide viewers,” mentioned Bob McCourt, chief working officer, industrial and worldwide at Fremantle. “We’re extremely excited to be persevering with our partnership and stay up for increasing our providing throughout TV distribution, FAST, digital and branded leisure.”
Zoe Collins, managing director of Jamie Oliver Group, added that the partnership goals to “supercharge Jamie’s profile in our precedence territories throughout a number of buyer touchpoints.”
The deal bolsters Fremantle’s FAST channel portfolio, which incorporates 25 channels throughout 23 platforms in 20 nations, that includes properties like “The Value Is Proper,” “Baywatch,” and “Household Feud.” The corporate experiences over 1 billion hours of content material streamed on its FAST channels.
Earlier this 12 months, as revealed by Selection, unbiased media firm Tastemade acquired six life-style sequence starring Oliver for the U.S. by way of a partnership with Fremantle.
