After finishing the ultimate night time of its 149-date run Sunday night time, Taylor Swift‘s Eras Tour went into the report books as pop historical past’s first $2 billion tour, her camp confirms.
The official tally for the 21-month run in stadiums is a gross of $2,077,618,725, based mostly on a complete sold-out attendance of 10,168,008 — roughly double the earlier determine for a tour gross.
The official numbers for the tour have been first reported by the New York Occasions Monday morning and confirmed to Selection by Swift reps.
That is notable in that Swift’s group had beforehand declined to report any numbers in any respect for the tour because it started in March 2023. Commerce publications had estimated as far again on the finish of 2023 that it was more likely to in the end cross the $2 billion mark. The one potential crimp in that got here when three reveals in Vienna needed to be canceled on account of security considerations after terrorist plans have been revealed, however the tour managed to cross $2 billion even ending with three concert events fewer than anticipated.
A part of what’s outstanding about this determine is that it represents solely face-value gross sales for the tickets — which, notably, didn’t make use of the dynamic-pricing mannequin that has confirmed controversial for different acts. Observers can solely guess how a lot huger the gross can be if secondary-market gross sales have been tallied, however Swift left a lot of that cash on the desk by not adopting dynamic pricing — not that the tour didn’t just do high-quality, clearly, with the gouging left to others.
The one different tour that has formally crossed the $1 billion mark is Coldplay’s Music of the Spheres World Tour, which Billboard reported in August had achieved that milestone after two and a half years of reveals. At the moment, Billboard mentioned it was an all-time report, regardless that business estimates had the Eras tour having doubtless reached the $1 billion mark by the top of 2023; Billboard didn’t rely that in its record-keeping on the time due to Swift not formally reporting grosses.
Previous to the grosses reported by Coldplay and now Swift, the highest-grossing tour of all time had been Elton John’s Farewell Yellow Brick Highway Tour, which introduced in $939 million on a interval of 5 years spanning reveals earlier than and after a pandemic interruption. John tour on the time eclipsed a report that had beforehand been set by Ed Sheeran’s Divide Tour, which over a interval of years grossed $776 billion.
Amid the greater than 10 million tickets offered, Swift’s eight nights at Wembley Stadium alone accounted for 753,112 ticket sale, per the Occasions. That was the most important run in any venue on the Eras Tour, though the biggest attendance for a single night time was 96,006 for a present on Feb. 16 of this yr.
The typical face-value worth for a ticket to the Eras Tour was $204. The typical worth on the resale market, in the meantime, was greater than 10 occasions that — $2,952 per ticket, in keeping with a determine given by the resale firm Victory Reside to the Occasions.
Having Swift’s group report the numbers will make life simpler for commerce publications, which final yr didn’t embody the Eras Tour in its official end-of-year rankings. Though Swift’s tour was believed to have handed the $1 billion mark in its preliminary yr, the highest-grossing tour of 2023 had been formally ranked on most charts as Beyonce’s Renaissance World Tour, which introduced in $579.8 million from its 56 reveals.
